Reasons Why You Should Use Pocket-Sized Maps and Brochures
Marketing your business can be costly. This is why you need to use cost-effective marketing strategies. There are various reasons why you should use pocket brochures for marketing your business. A significant merit associated with using pocket-sized brochures is that they allow you to pack more information into small sizes. If you have a lot of information that you would like your customers to know, you can add it all to folded brochures. The reason behind this is that you are able to utilize both sides of the paper. This means you have sufficient space to include text, images, and charts. You can simply reduce the size of these brochures by folding them. You don’t have to pay a lot of money when using the brochures as a marketing technique.
An added advantage of using folded brochures is that they are easy to use. These brochures are usually a small sheet that has three panels folded inside. You can issue to any customer that comes to your business because they just fold them and put them in their pockets. Due to this, they don’t have to throw the brochures away. This increases the chances that they can read through them and attract more customers.
Another reason why using pocket-sized brochures is a great idea is that you can divide your data into sections. It is highly advisable to use pocket-sized brochures whenever you sell a wide variety of products. For instance, in a case where you run a restaurant, you should give your customers folded brochures. You can use the panels provided by these brochures to divide up information. This makes it possible for you to post information about each product or service separately. Using folded brochures helps you avoid designing your segments manually.
Another benefit associated with the use of brochures is that you can spend less. In a case where you sell high-end products like cars, issuing full-scale brochures is very affordable. However, if you sell cheaper products, you should consider giving folded brochures. Whenever you are looking to spend less money, you should think about using pocket-sized brochures. You just need to discuss this with the printing company. In case your company is a startup, you should find ways to attract many customers. What you need to do in this case is market your business without spending more than you can afford. By using folded brochures, you can make sure that this can be accomplished. The fact that you can pack the folded brochures in rack holders is another reason why you should use them. You don’t have to worry about additional expenses because most businesses already have these racks. As a startup business, using pocket-sized brochures allows you enjoy all the above merits.